In this interesting podcast (http://www.criticalthinkingtutorials.com/category/podcast/), Kevin deLaplante makes a persuasive argument for the importance of critial thinking in today's world. His argument is that today, there are institutions that are built primarily with the motive of influence - politics, religion, advertising to name a few. While there are great reasons & motivations behind these institutions, the primary motivation behind these institutions is so that they can influence your actions to their benefit.
Let's take the case of advertising. In the US, TV advertising continues to a vehicle where a majority of the money gets spent - give or take $80B a year depending on which report you read. And TV advertising's simple and original premise - very eloquently articulated by Seth Godin - is the basis of interruption marketing. By interrupting your content viewing experience by placing TV ads in front of them, (or during them), advertisers get access to your attention. If an advertiser is able to get your attention enough times (frequency), this attention changes to influence - influence you to buy a particular brand of tootpaste, or take a certain vacation.
Online video advertsing enjoys the same advantages of TV advertising - access to user's attention as they are about to watch content. But the similarities end there - the interactive nature of the Internet gives the user the ability to quickly and easily engage with the ad (mouse over the ad to learn more, click, download coupon and much more). This enhanced engagement is the reason why online video ads are more effective than traditional TV advertising in converting attention into influence.
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